CEO
at Tátil
Learns from nature to create brands that transform the world.
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
To Listen
8:51
To Listen
The missed penalty and the opportunity to choose the future
14:10
To Listen
THE GESTURE, THE PROMPT, AND THE NOSTALGIA FOR WHAT MAKES US HUMAN
8:16
To Listen
SAINT AUGUSTINE AND THE FLOOD OF VISUAL VERSIONS OF WORLDS THAT NEVER EXISTED
6:01
To Listen
MARVELOUS CITY, PURGATORY OF THE BEAUTY OF CHAOS. THE CHALLENGE OF BRANDING RIO
7:27
To Listen
Faced with the chaos of existence, only art saves
10:25
To Listen
ENTRUMPIA: The autoimmune collapse of society and the regenerative potential of nature
8:14
To Listen
Web Summit, Venice Biennale, Montezuma, and singularity
9:43
To Listen
The flying tent and the teacher of teachers
1:11:50
To Listen
What is the power of origin when we talk about originality?
11:33
To Listen
The heart knows no limits
10:13
To Listen
The value of what is truly original and the creative instant noodle
58:16
To Listen
ORIGIN, ORIGINAL, ORIGINALITY
9:21
To Listen
Social intelligence, the lines at SXSW, and the trip to Jupiter's moon!
8:55
To Listen
Generative AI and the outsourcing of imagination.
7:55
To Listen
The nature of error and the atrophy of intuition
9:35
To Listen
The Sumauma tree and the seeds of the future. The challenge of regenerating our own nature
To Watch
1:24:10
To Watch
Webinar #3 NATURAL INTELLIGENCE AND ESG
12:04
To Watch
Asterisco #26 8 Creative principles of Tactile Motion | with Fred Gelli
5:42
To Watch
Asterisco #24 System b: Sansepolcro, Rome and Venice
1:11:23
To Watch
Asterisco #22 Hybrid reality | with roberto martini
1:01:21
To Watch
Asterisco #19 MEDIATORS, ENVIRONMENTS, AND INCENTIVES: a chat with Andrea Alvares about progress at COP26.
59:57
To Watch
Asterisco #18 SUSTAINING THE UNSUSTAINABLE? A CONVERSATION ABOUT REGENERATION.
43:00
To Watch
Asterisco #17 LEADERSHIP WITH PURPOSE
58:33
To Watch
Asterisco #16 Special paralympics episode: the heart knows no limits
52:52
To Watch
Asterisco #15 Special rio 2016 episode: how to build a brand for 7 billion people?
49:07
To Watch
Asterisco #14 Evolution and culture: the secret is building bridges
51:49
To Watch
Asterisco #13 WITHOUT DIALOGUE THERE IS NO EVOLUTION
40:18
To Watch
Asterisco #12 WHAT WILL TOMORROW BRING?
4:32
To Watch
Asterisco #11 THE EVOLUTIONARY JOURNEY OF BRANDS
46:28
To Watch
Asterisco #10 ECOSYSTEM BUSINESSES: HOW TO REDESIGN NATURE-INSPIRED ORGANIZATIONS
58:47
To Watch
Asterisco #8 BRAZIL: LIVING IDENTITY - A CONVERSATION BETWEEN NATURA, CANAL BRASIL AND TÁTIL
47:06
To Watch
Asterisco #6 PLACE OF POWER: THE STRENGTH OF THE INDIVIDUAL IN TRANSFORMING REALITY
34:44
To Watch
Asterisco #5 DESIGN FEELING: DESIGN DROWNED BY POST-ITS
1:05:30
To Watch
Asterisco #4 COMPETITION AND COOPERATION: NATURE'S WAY OF DOING BUSINESS
1:05:05
To Watch
Asterisco #2 Engagement through desire: how nature can help transform the world
1:02:55
To Watch
Asterisco #1 Evolutionary Challenge: What future do we want to design?
To Read
8:38
To Read
The missed penalty and the opportunity to choose the future
6:53
To Read
What if the whales are right?
6:02
To Read
Picanha, war, and dialogue as resistance
4:59
To Read
The gesture, the prompt, and the nostalgia for what makes us human
4:08
To Read
Saint Augustine and the flood of visual versions of worlds that never existed
2:40
To Read
Marvelous city, purgatory of the beauty and chaos. What Rio de Janeiro needs to learn from branding
2:43
To Read
From Origin to Originality: The Repositioning of the Largest Renewable Energy Company in the Southern Hemisphere
3:19
To Read
In the face of the chaos of existence, only art saves
4:42
To Read
The meteor, the buffoon and my first chinese car
4:25
To Read
Carbon, Silicon, and the Alchemy of Creativity
3:12
To Read
Request for proposals (RFP) A briefing for what would be a repositioning campaign for the brand we know today as the United States of America.
5:05
To Read
ENTRUMPY: The autoimmune collapse of society and the regenerative potential of nature
4:17
To Read
The Web Summit, the Venice Biennale, Montezuma, and the Singularity
6:30
To Read
The Flying Tent and the Teacher of Teachers
6:17
To Read
The heart knows no limits
6:05
To Read
The Value of True Originality and Creative Instant Noodles
5:59
To Read
Life is confusion
5:34
To Read
Social intelligence, SXSW lines and a trip to Jupiter's moon!
6:37
To Read
Sumaúma and the seeds of the future. The challenge of regenerating our own nature
4:38
To Read
The nature of error and the atrophy of intuition
