Context & Challenges
Ecad (Escritório Central de Arrecadação e Distribuição) is the national copyright collection agency in Brazil. With a strategic but little perceived role in the production chain of music and a scope of action far beyond copyright collection, in 2016 Ecad felt the need to undergo a thorough brand repositioning.
Building value for the Ecad brand while making it relevant in a context where the way we produce, distribute and consume music evolves every day was the challenge embraced by our team at Tátil.
