Context & Challenges
MICHELOB ULTRA IS THE PERFECT CHOICE FOR THOSE WHO KNOW HOW TO ENJOY A BALANCED LIFE.
A brand that blends lightness and great taste with an active lifestyle. It’s here to redefine the conventions of wellbeing around the world, showing that you don’t have to choose between sports and social life – you can Enjoy it all.
Join the global club.
With over 20 years of history in the American market, an active lifestyle is part of Michelob Ultra’s DNA. However, on a global scale, the brand was still relatively unknown. The challenge was to create a global language that reflected its positioning while ensuring elasticity, consistency, and, of course, impact.
