Jan 20, 2026

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Midia

Grandes Nomes da Propaganda

Tátil Takes On the Rebranding of Ibiti Projeto, a Socio-Environmental Ecosystem in Minas Gerais

We were chosen to lead the rebranding of Ibiti Projeto, a socio-environmental ecosystem of more than 6 thousand hectares in Minas Gerais, between Serra da Mantiqueira and Lima Duarte, dedicated to environmental regeneration, social innovation, and regenerative tourism. The work draws on biomimicry and the strategic perspective of design to translate the territory into identity. For our CEO, Fred Gelli, Ibiti is a living destination, in permanent transformation.

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