We designed Danone’s visual identity for the Paris 2024 Olympic and Paralympic Games. Applied across multiple platforms, the identity blends Danone’s proprietary elements with the Olympic universe, featuring illustrations of athletes and sports interacting with the brand’s signature smile. The design unfolds in packaging, city activations, online and offline media, and physical spaces at the Games. Additionally, brands like Hipro, Actimel, Activia, Alpro, Danone, Danette, and Danonino are being distributed as part of the 13 million meals served throughout the event.