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Nature Design BOROGODÓ | asterisk* with Fred Gelli
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Fred Gelli
Narração e Roteiro
Thaiane Gomes
Ilustração e Design
Thaiane Gomes
Design, Pesquisa e Edição
Luiza Magalhães
Coordenação, Estratégia e Produção
Thalita Campbell
Pesquisa
Luciana Moletta
Tradução
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Nature Design BOROGODÓ | asterisk* with Fred Gelli
In nature, diversity is synonymous with richness. The more diverse the ecosystem, the more vibrant and alive it is. And if we look at Brazil, this exuberant land full of contrasts, tensions, and magic, there's a certain kind of creativity present in our DNA, which many call "borogodó." A compass that can guide and inspire us to solve this giant creative challenge ahead.
Fred Gelli
With more than 35 years of experience, Fred has received over 200 national and international awards, including the iF Design Award, IDEA USA, D&AD, and Cannes Lions. He has served on juries for the world’s most prestigious design festivals, including D&AD (2007), the 55th Cannes Lions (2008), Jury President at Dubai Lynx (2016), and currently President of the Jury at D&AD 2025.
