Apr 30, 2026
Clients
Collabs & Connections

B3: a new identity for the Brazilian stock exchange with the bracket as its symbol

Together with Plau, we signed the new identity for B3, the Brazilian stock exchange that sits at the center of the flows that move the country's economy. Under the concept "Bracket to the Future", the bracket becomes the brand's central symbol. We also developed the proprietary typeface B3 Sans, in two styles, Display and Text, and eight weights, joining a geometric structure and a subtle Brazilianness in the letterforms. The project was featured in Brand New.

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