For a long time, the choices made by agencies — many of them global — have remained concentrated in the same centers. But the world’s cultural and economic influence is already drawing a different map.
In an article published in The Drum, Ricardo Bezerra, Tátil’s Global CCO, questions this disconnect and proposes rethinking the center of gravity of global agencies: less concentration in traditional hubs, and more space for talent and cultural perspectives from different parts of the world to shape decisions and bring new points of view to the table.
