We signed B3's rebranding, translating the company's broadened role beyond running the stock exchange. Developed over more than a year, the project repositions the brand to come closer to diverse audiences, from regulators to investors and society. The new expression widens the color palette, introduces a new typeface, and keeps the brackets, now expanded in color, texture, and movement. We launched the new identity on December 8, 2025, with our CEO, Fred Gelli, leading the project.