Mar 18, 2026
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Diet Coke on the Runway in The Devil Wears Prada 2: a Can Designed as an Accessory

We crafted the limited-edition Diet Coke cans for Coca-Cola's partnership with The Devil Wears Prada 2. On the project, internally named Project Emily in reference to the first film, we replaced the brand's signature ribbon with a single red stiletto, its heel forming the devil's trident. We worked through restraint, treating the can as an accessory within the film's narrative rather than a communication surface. The collection arrives in the United States, United Kingdom, Mexico, and Chile.

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