May 1, 2026

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Midia

Diet Coke Enters The Devil Wears Prada 2 as an Accessory, Not an Ad

We designed the limited-edition Diet Coke can for Coca-Cola's partnership with the film The Devil Wears Prada 2. Rather than applying the brand onto the packaging, we treated the can as a fashion accessory: a single red stiletto, with a devil's-trident heel, reworks Diet Coke's signature ribbon and echoes the film's poster. Design Week highlighted the restraint of the delivery, with small adjustments to the fundamentals of the original can.

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