Ten years after they were first unveiled, the brands of the Rio 2016 Olympic and Paralympic Games have taken on a permanent form in the city. Two sculptures of the identities were installed in the outdoor area of the Museum of Tomorrow, in the presence of Mayor Eduardo Cavaliere.
The Olympic brand was three-dimensional from the start, formed by three figures holding hands that trace Sugarloaf Mountain in an embrace, inspired by the curves of the landscape and the encounter between people. The Paralympic brand, in turn, took the shape of an off-axis heart that turns into an infinity symbol. It was conceived as a multisensory sculpture, with light, the sound of a heartbeat, and vibration, so that people could feel it.
A decade later, the two brands are no longer just a memory of the Games: they become part of Rio's public space, alongside other symbols that already belong to the city.
"An Olympics doesn't end at the closing ceremony. It lives on in the way a city sees itself and is seen by the world. When we created the brands for the Rio 2016 Olympic and Paralympic Games, we wanted to translate the energy, the landscape, and the carioca way of welcoming people. Ten years on, seeing them woven into public space and into the city's imagination reinforces how much visual identities matter as landmarks of great transformations. More than representing an event, these brands capture a moment that remains part of the memory and identity of Rio de Janeiro forever," says Fred Gelli (CEO).
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