In a world where brands are becoming increasingly alike, originality may lie less in looking outward and more in understanding what makes each place unique. It is from this perspective that Ricardo Bezerra, Global Chief Creative Officer at Tátil, speaks to Creative Review about Brazilian creativity, identity, and the power of creating from one’s own roots.
After a year in New York, Ricardo returns with a conviction: you don’t have to leave your home country to achieve something great. Brazil, South America, the Global South — there is a wealth of original cultural capital here, capable of transforming influence into identity and offering new answers to the world.
A reflection on creativity, origins, and what Brazil can offer a world in search of new references.
