May 26, 2026

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Midia

Searching for Borogodô: our CEO, Fred Gelli, maps Brazilian creativity as a global cultural force

In Creative Boom, our CEO, Fred Gelli, authors an article about borogodô, the intangible and captivating charm of Brazilian creativity. He advocates biomimicry to resolve complex problems with low impact and cites projects we created, such as Biocêntricos, the 100% recycled aluminum packaging for Natura made from Nespresso capsules, Rio's 2022 Carnival, and Hoegaarden. The text highlights Brazilian maximalism, Brazil's win as Country of the Year at Cannes 2025, and the 40% of our revenue coming from international clients.

Read the full article here

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