We created the new visual identity for Natura Ekos in Brazil and other Latin American markets, within the brand repositioning under the Extraordinary Everyday concept. We redesigned the logo balancing organic nature and refinement, and designed a packaging system with finishes like gold hot stamping and textures that highlight the Amazonian bioactives. We revised the photographic language across casting, usability, and still, built the Extraordinary Actives image bank, and developed ceramic artifacts with indigenous artist Débora Kariú.