We led the brand transition from Eletrobras to Axia Energia, signing the naming, visual identity, verbal identity, and brand strategy. The name comes from axis, meaning axis in Latin, and axia, value in Greek, and names the force that articulates, connects, and generates value across the energy ecosystem. The work started from quantitative research with more than 2,000 people across all regions of the country, translating the shift from a company that generates energy to one that articulates possibilities through it.