Carrefour Home won bronze at the Grand Prix Stratégies du Design, in Paris. It is the project's second bronze, after Pentawards 2025.

Carrefour's own brand for the home sits in a territory that keeps growing more strategic across global private label retail. We were invited to lead the rebranding from an ambition the group had set, turning the home aisle into a genuine shopping destination.

We worked on branding, the identity system and packaging, and what guided the whole system was giving the line emotional appeal, plain language and a connection to the way people live today.