After winning a global pitch, we are taking on the challenge of redefining Burger King’s identity. The project covers logo, color palette, typography, illustrations, photography, and verbal identity, shaping a strategic vision to make the brand even more iconic and relevant. This partnership strengthens our global presence, where we already collaborate with brands such as Danone, Coca-Cola, AB InBev, and Carrefour. Creativity and strategy come together to craft a multisensory identity that enhances the BK experience across all touchpoints.