May 30, 2025
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Carrefour Home: a new global identity for the home products line

We signed the rebranding of Carrefour Home, bringing together strategy, visual expression, and brand architecture for Carrefour's home products line. The positioning "Inspired by your living, designed by your home" organizes the identity around three pillars: the home as a place of origin, as a space of gathering, and as an expression of vitality. The system reaches store materials, 100% recyclable cardboard packaging, campaigns, and digital environments, with rollout across eight countries.

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