Apr 18, 2024

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Midia

Fred Gelli at Web Summit Rio 2024: does intuition still matter in the age of efficiency?

At Web Summit Rio 2024, Fred Gelli (CEO of Tátil Design) shared a critical perspective on the impact of generative AI on creativity. In his talk “Mistakes Matter: Reviving Intuition in the Age of Efficiency”, he explored the risk of replacing experimentation with ready-made solutions and how technology enhances efficiency but not originality. The discussion continued with reflections on balancing artificial and natural intelligence and the need to keep imagination at the core of creative work.

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