Our perspective on brand identity is taking center stage globally! Our CEO, Fred Gelli, has been invited to lead the Brand Identity Refresh jury at the D&AD Awards 2025, one of the world’s most influential design competitions. We’ve always believed that origin and originality go hand in hand, and this role reinforces our view of living brands: beyond a new look, a refresh must translate strategy, essence, and evolution. We’ll be there, recognizing projects that challenge the obvious and shape the future of branding.