Feb 8, 2024
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Wirestock/ Marcio Binow da Silva/ iStock

Generative AI and the risk of outsourcing imagination – by Fred Gelli

If imagination has always set us apart, what happens when we start outsourcing it? In an article for Fast Company Brasil, Fred Gelli (CEO of Tátil Design) explores the impact of generative AI on creativity. How far do these tools enhance our potential, and when do they start weakening our ability to imagine? Fred shares his experience with KREA and questions how to balance artificial intelligence and human intuition in design.

Read the full article here

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