Ju Barreto, Revenue Director at Tátil Design, makes her debut column in Meio & Mensagem, exploring what makes a brand Top of Mind. In “What’s the first brand that comes to your mind?”, she explains how brands build consumer recall by aligning purpose and consistency. Natura, Danone, Brahma, Skol, Cimed, and Carrefour are among Tátil’s clients featured in this year’s Datafolha survey.