Feb 25, 2025

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Midia

Rio Carnaval: identity in motion

Rio Carnaval is always evolving, and we move with it. We’ve refined its official identity with new graphic elements that expand its expression and reinforce its authenticity. The energy of the drums, the flow of the parades, and the vibrancy of samba continue to guide this visual evolution, keeping the essence of the world’s greatest celebration alive.

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