Aug 27, 2024

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Midia

AZZAS 2154: an identity uniting 34 brands and driving Brazilian fashion forward

AZZAS 2154 emerged from the merger of Arezzo&Co and Grupo SOMA to become Latin America’s largest fashion group. We were deeply involved in this process, shaping a branding strategy that honors the originality of all 34 brands while uniting them under a shared vision for the future. Inspired by the strength and movement of birds, the name and visual identity embody ambition, creative autonomy, and the drive to take Brazilian fashion to new global heights.

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